Building Mental Giants Nutrition -- Progress and State

It has been a bit over 6 months since I have started this adventure, I have tried quite a few tactics for sales and marketing and have learned a lot. Actually I know I am still learning daily and still figuring it all out, which I know will be a life long lesson. I have recently read a few books I believe will help me substantially in marketing and sales in the future. the books were The Power of Habit and The Tipping Point, both of these books have caused me to take a step back and methodically think about the choices being made in marketing and how to get maximum exposure to my products. Both Books were amazing and I highly recommend them.
      I have begun taking my products to nutrition stores locally, I wish I would have done this months ago. Anytime I was able to talk to the owner of a store they were always very impressed with the ingredients and look of my first product Simply Focus just a little wary about the price points. I have created a high quality product and will always stand by that, but the downside is my wholesale price which is a bit higher than others, I just hope consumers begin to realize the uniqueness and benefits my products offer.
     Good signs, I am seeing a steady increase in anonymous sales. at first I was selling quite a bit but only to people in my circle which made it easy because I was able to let them try the products which in turn made it easy to make sales. I am still looking into how to solve this issue of getting anonymous customers past the tipping point to buy, one recent tactic I have started to use is giving away free product to gyms and retail stores for them to try and allow customers to test as well. Right now I am stuck between using my time to push the product locally vs seeking out bloggers and doing more of a online marketing approach. I am moving to Alaska in about a month so that alone has persuaded me to push the product locally and try to saturate this market while I am here. When I move I will still have a regional manager in Florida which will keep our shipping site here, but I will no longer be able to seek new local opportunities as aggressively.
     Milestones, I have a meeting Monday at Max Fit in Fort Walton Beach after a few weeks of talk, allowing them to sample the product, and negotiating I believe we have come to a deal, soon you will be able to find Simply Focus and MGN SuperHero Fuel in 3 local Max Fit stores in FWB and the surrounding area! Also we have just made our first sale on E-bay which is also very exciting.

I will continue to read to learn and push forward, when I settle in Alaska I will look for a mentor or a Entrepreneur group aggressively, I know that is one thing I am missing that can and will impact my progress greatly.

"See You At The Top"
Tom McConnell
http://www.mentalgiantsnutrition.com/index.html
   

SuperHero Fuel All-In-One Protein, Endurance, Recovery, Testosterone Booster Formula

     Introducing Mental Giants new product MGN SuperHero Fuel! We are excited to announce the launch of SuperHero Fuel, this is an All-In-One product that will save you time and money while increasing workout results. This product combines the essential nutrition athletes need to get to the next level, some beneficial elements include Strength Gain, Endurance, Recovery, and a Testosterone Boosting.

A Peak of What is in The Bottle 
 

Muscle Growth + Recovery - 26 grams of protein including a high dose of your BCAA's for protein syntheses, also including Creatine Monohydrate and L-Glutamine to aid recovery.

Endurance - Many of the ingredients included aid an athletes endurance. To name a few include Cinnamon, for sustsaineed   MSM for joint health and to keep you moving. 

Testosterone Boosters - Tribulus Terrestris, Tonkat Ali Root to name a few. 

     That's just to highlight a few ingredients, basically this product was designed to make it easy for anyone that wants to get into the gym and see good results but does not want to take multiple products throughout the day in various ways. This product will allow you to mix a drink once a day get a majority of your nutritional needs for building muscle and recovery and go on with your life. It makes supplements easy!

if you have any questions please send me and e-mail and I would love to answer them.

e-mail me at tommcconnell@mentalgiantsnutrition.com

"See you at the top!"


Tom McConnell
www.mentalgiantsnutrition.com

Mental Giants Nutrition Goal

We Sell Nutrition Supplements, and are dedicate to providing our customers with simple high quality supplements.
Our vision is to take the complexity out of supplement buying, we believe you should not be overwhelmed with 100's of supplements with flashy labels and buzzwords, but given options that are researched and will fit the need you purchased it for.


"See you at the top!"
Tom McConnell
www.mentalgiantsnutrition.com

Push yourself daily

I have not boxed in quite a while, definitely a little slow and sloppy but pushing myself everyday some way to be better for tomorrow! Visit us at www.mentalgiantsnutrition.com


"See you at the top"

Key to a better self

Successful people have one thing in common they are always striving for self improvement. This is commonly misunderstood as never being content, but the truth is many of the very successful know how important it is to be content and happy with what you have and with those around you. They also have an understanding that what they have achieved is not what is important but rather the person they have become on the journey to those achievements. So if you have a desire in you to be great and are unsure of what to do next, pick up a book from someone or something that inspires you, I promise it will lead you to another book and another book your ideas will grow and you will eventually find your purpose, and a purpose in life is a powerful thing, and what it is all about.

    Another tip I have heard time and time again, start building you discipline without it you will miss many opportunities. This can start in little actions, when you decided to go on a run and then attempt to talk yourself out of it Do it anyway Another example when your tired and don't feel like reading that book don't turn on the T.V. and zone out pick up that book! The best part about this is the more you commit to these disciplines the more you will hardwire your brain to perform these tasks and the easier it becomes, soon you will enjoy sitting back reading a book and learning just as much as you have vegging out in front of the T.V. in the past. Your brain can be an amazing asset but that all depends on how you choose to wire it! 

"See you at the top"

Tom McConnell

www.mentalgiantsnutrition.com

Mental Giants SWAG

Check out Mental Giants Nutrition new shirts! Get yours free with any 3rd bottle purchase of Simply Focus! 

Hope you enjoy these high quality T-shirts! =)

"See you at the top!"

Tom McConnell
www.mentalgiantsnutrition.com

Mental Giants Nutrition Origins and Vision!

I started this adventure 4 years ago and by starting this adventure I mean knowing I wanted to run my own business but clueless on what or how. So considering I did not know what to do I started reading every book I could that dealt with Entrepreneurs, Startups, Self Improvement, even some Social Psychology. I eventually got the Idea to create a Natural Nootropic supplement which is Simply Focus and the website Mental Giants Nutrition to sell it on. Simply Focus was created to scratch an itch I had acquired, I have a full time job, going to college full time for "Technical Management" and have two kids both very young and demanding much of my time when I was home, and I knew I wanted to start a business so I tried to read every chance I got. This would mentally exhaust me! So I began looking into brain nutrition, I believed with a strong and healthy brain it would cut the fatigue.
     After researching all the products on the market, I started learning towards the natural nootropics and for a few reason, I was a little worried about putting chemicals in my body that particularly effected the brain, and second the research and understanding out their on the vitamins and herbs on the natural side was obviously greater. So I put togehter all the things that have shown to improve mental ability, energy, and focus. And Simply Focus was born!
    Next step was selling and marketing, I sold over 60 bottles in the first week! which I thought was a pretty great feat, the problem was it was people I knew and were able to talk to and explain the product, I found if I were able to explain the product to anyone they were more then interested. Even better 90% of all the people trying it gave me awesome feedback, many bought multiple bottles on their second purchase, this was really exciting. But then sales began to slow down or I at least not getting anonymous sales online. This is a problem I still face today their is something, information or the presentation of that information that I am lacking on the website, I know this because I have been getting a decent amount of traffic but no purchases that are anomymous. So I did somewhat of a website overhaul, made the website more of a Nootropic theme which matches the company name and it worked out looking great. (shout out to my designer Megan who did an amazing job)
****Case and point in the middle of writing this post two little kids came over and demanded I pick them up for some play time.. haha

Ok trying to regain my thought patter. After the website theme change I added some nutrition information and a 30 day money back guarantee which was an easy decision after all the positive feedback i've been experiencing.
     Then after reading Re-Work I got somewhat of a break through idea. Ive played sports all my life and been somewhat of a gym rat, with that I have been asked many times by friends and others what type of supplements they should use. After asking a few questions I was able to match them to a product that would work well for them. With that in mind it hit me, create an online supplement store that makes shopping for supplements SIMPLE. Most beginners and even advanced health enthusiast are overwhelmed and intimidated when walking into a sports nutrition store and it is understandable you walk in and there are so many options, everything with crazy made up terminologies and loud pictures most are hard to decipher. The same thing occurs on online websites, you have to skim through hundreds of products hoping that you can trust customer reviews on what to purchase, which is becoming harder everyday the way some sites prime reviews.
    What I plan on doing about it. I am going to make purchasing supplements SIMPLE and EASY to do. Like I have many times in the past I will research products for people and only stock the highest quality and effective products for my customers, I will also take another step to ensure simplicity, I will cut down on the amount of products customers are subjected to. I will only carry up to 3 brands of any supplement category. For example in whey proteins I will carry a 1. high quality, 2. High Value, 3. Most Popular. I will also keep the category selection small and focus on the basics, i.e protein. multi-vitamins, pre-workout, ect.
    I have a few other ideas that you will just have to wait and see on the website, I truly believe they will change the way supplements are bought online, and I'm very excited about it. I'll try to keep you updated on the blog.

"See you at the top!"

Tom McConnell
www.mentalgiantsnutrition.com